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A comprehensive, award-nominated communications initiative that unified messaging across a coalition of 50+ organizations, resulting in landmark policy adoption.
50+
Coalition Partners
12M+
Media Impressions
92%
Policy Goals Achieved
12
Podcast Episodes
Conducted comprehensive landscape analysis across 50+ organizations to identify messaging gaps and opportunities. Developed a unified strategic framework that aligned diverse stakeholder priorities.
Built and managed a coalition of 50+ organizations spanning government, nonprofit, and private sectors. Facilitated strategic alignment sessions to develop shared policy positions.
Designed and launched a comprehensive digital hub featuring interactive policy trackers, resource libraries, and stakeholder portals. The platform became the central coordination point for all coalition communications.
Produced a 12-episode podcast series featuring policy experts, elected officials, and community leaders. Episodes averaged 15,000 downloads and were cited in congressional testimony.
Executed a multi-channel advocacy campaign including digital advertising, earned media, grassroots activation, and direct legislative engagement. The campaign generated 12M+ media impressions.
PRSA Silver Anvil Award-Nominated Strategic Deck
Coalition Communications Playbook
Interactive Policy Tracker Website
12-Episode Podcast Series
Digital Advertising Campaign (12M+ impressions)
Media Tool Kit for Coalition Partners
Legislative Briefing Materials
Grassroots Activation Toolkit
Connecting Communities and Media for PR, News and Brand Success — presented by Crystal Haynes Copithorne.
"Stories should lift people up — not label them."
"Stories should show possibility — not stereotypes."
The most strategic communications are rooted in community trust. Building that trust means shifting from broadcasting messages…
To inviting shared conversation.
40%
Increase in audience recall with advocacy-framed earned media
Advocacy Incubator, 2024
8×
Higher engagement for employee advocacy content vs. brand posts
Cutting Edge PR
3× ROI
Trust-based campaigns vs. transactional marketing
Edelman
Traditional PR
Message control
One-way dissemination
Audiences as consumers
Metrics = reach
Media Advocacy Approach
Message co-creation
Two-way dialogue
Audiences as partners
Metrics = relevance + resonance
Lead with listening
Begin campaigns with community insights and feedback loops.
Design for participation
Offer clear ways for audiences to engage and respond.
Integrate advocacy
Pair your story with a tangible call to action.
Measure meaning
Track narrative change and trust impact, not just impressions.
Partner with local storytellers
Build community credibility through shared platforms.
"As communicators, we don't just tell stories —
we choose who gets to be heard."
— Crystal Haynes Copithorne, PRSA Keynote
Let's discuss how strategic communications can drive results for your organization.
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